What is The Local Mom?
The Local Mom is a platform built to create a sense of community among parents in Northern California and beyond. The company is a branch of The Local, which focuses on building community among small business owners.
The Local Mom is a platform built to create a sense of community among parents in Northern California and beyond. The company is a branch of The Local, which focuses on building community among small business owners.
Purpose and Role
The purpose of this project was to create a separate brand identity of The Local Mom's partner company, The Local. My role was purely to create a logo.
The purpose of this project was to create a separate brand identity of The Local Mom's partner company, The Local. My role was purely to create a logo.
Objectives and Deliverables
- Design a logo for marketing and business materials
- Provide potential product mockups
- Design a logo for marketing and business materials
- Provide potential product mockups
Tools
- Adobe Illustrator
- Procreate
- Adobe Illustrator
- Procreate
Color Palette
From the get-go I knew that The Local Mom's color palette should consist of warm, inviting, and comforting colors. I decided on three varying shades of brown and added a dusty, light pink for contrast and visual interest.
Logo Design
Standard Presentation
(Logotype; which can only be displayed in black, white, or dark brown)
(Logotype; which can only be displayed in black, white, or dark brown)
Alternate Presentations
(Logotype with custom illustration and with optional colored backgrounds)
(Logotype with custom illustration and with optional colored backgrounds)
Typography
The choice behind logo/heading font was to create something bold enough to catch attention yet relaxed enough to fit the brand's identity. MC Merchant proved to be a good choice due to it's handwriting-like style. I paired this with a simple sans-serif font for the body text that would be easy to read on digital platforms.
Logo use and headings only
Body text
Mockups
